How you handle questions from an audience can often be
the deciding factor as to how your presentation is received. If you're pitching for business, then it's
absolutely vital to handle questions well. Remember, your personal magnetism will
determine if your presentation was effective or not.
1. Be prepared for questions - When you write your presentation,
think about what you're likely to be asked and what your answer is going to be.
Maybe you won't want to answer a particular question there and then, so think
about what you'll say to satisfy the questioner.
2. Make it clear at the start - You may decide to take
questions as you go or at the end of your presentation. Whatever you decide,
make it clear at the start and don't change your mind. I would suggest
questions at the end in a short presentation; if you take questions as you go,
then your timing will get knocked out. And
always remember, an audience won't forgive you for taking half an hour when you
were only scheduled to speak for fifteen minutes.
3. Never finish with questions - Far better to ask for
questions five or ten minutes before the end, deal with the questions and then
summarize for a strong finish. Too many presentations finish on questions and
the whole thing goes a bit flat - particularly if you don't get any.
4. Listen - When asked a question, listen and look like
you are listening. It may be something
you've heard a million times before. Treat the questioner with respect and
don't trivialize their point.
5. Thank the questioner - It's only polite, it shows
respect and it gives you a bit more time to consider your answer.
6. Repeat the essence of the question - Some people may
not have heard the question so your answer may not make any sense to them. It can also be irritating for them not to
hear the question. Again, it gives you
more time to think of the answer and it makes you look so clever and in
control.
7. Answer to everyone - Don't fall into the trap of only
answering the questioner. If they happen to be near the front then you could
end up having a conversation with them and exclude everyone else.
8. Keep it simple - Many speakers, when it comes to
questions, have become more relaxed and the fact that someone is interested
enough to ask them a question, leads them to go on too long with the answer -
DON'T.
9. Don't bluff or bluster - If you don't know the answer
to a question, say so and find out. Suggest to the questioner that you'll
'phone them or come and see them with the answer. It can even be a good way to make further
contact after the presentation.
As we all know, it's possible that you may not be asked
any questions and you then have that awkward silence. People may be thinking
about what you've just said and may need more time to ask. They may also be a
bit shy and may take a few minutes to speak out. Why not have a question of your own prepared
and say something like. "You may be asking yourself.........?" If you
still fail to get any questions then go straight into your summary and closing
statement.
Handling a question and answer session well, demonstrates
your professionalism and reflects on your message. Also, your audience came to
see and hear you, so set the stage and never concede control of the forum to
your audience. After all, you are the expert.
For more information on persuasive speaking, visit: Charisma
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