Information Product Company Carves Out a Small Niche Within an Amazon Universe

For immediate release:                                                                                     

October 7, 2014

12:00PM (EST)

Atlanta, GA—October 7, 2014---How do you compete with the online vastness of Amazon and the specialness of Apple products? Well, one company believes it has the answer. Core Edge Private Label Rights (a subsidiary of Core Edge Image & Charisma Institute) recently developed a website where visitors can purchase articles, digital books and videos to specifically teach them how to gain more power and influence. Core Edge competes against online alternatives by turning the best practices of charismatic leaders into tangible products. According to findings in the 2013 Mobile Path-to-Purchase study by Telmetrics and xAd, forty-six percent of consumers are using mobile devices to search for information online. Core Edge is using this trend to bundle specialty products for introverts, businesspeople and law enforcement officials seeking an edge in their interpersonal relationship skills.

Core Edge Private Label Rights founder, Edward Brown, says, “We looked at the best practices of Amazon, Apple and Microsoft and determined that specialty products that showed consumers how to fulfill a core need could be a force to be reckoned with. We decided to focus on people’s need for power and influence. Where many soft skills training companies offer services, we saw an opportunity to package soft skills within educational products.  We believe that small companies can compete more effectively against giant corporations by expanding its product line within a specialty niche.  We don’t know if this is a slam-dunk, but it’s the most reasonable position to take when you are a smaller competitor. Particularly, with the fast paced nature of today’s society that gets its information on mobile devices.”

Founded in 2002, Core Edge Image & Charisma Institute is a research and development company that focuses on helping individuals build influence and power within organizations.

For more information on Core Edge Private Label Rights, visit: http://plr.coreedgeprivatelabelrights.com or call: (678) 698-3386

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How to Make Money Using the Tactics of Charismatic Leaders

Chief executive officers (CEOs) who exude intelligence, optimism and leadership don’t necessarily help their companies perform better than less charismatic counterparts – but they do tend to draw higher salaries and better perks (Tosi & Hoover, 2002).  Tosi and Hoover suggested that the University of Florida study comparing the salaries of charismatic CEOs versus non-charismatic CEOs showed the strength of a charismatic CEO in affecting his or her salary.  However, Tosi and Hoover did not articulate the necessary optimism and skills charismatic leaders bring to a company that breeds a large degree of trust, confidence, and productivity within employees. There are few things that charismatic leaders do to increase profitability within their companies that you can emulate to increase your earning potential.

1--- Charismatic leaders are innovative. Charismatic leaders are relentless in discovering inefficiencies and ways for improving them. These leaders have a preternatural way of finding gaps within companies as well as the marketplace. The late Steve Jobs of Apple is an excellent example of charismatic leaders’ ability to innovate. By looking at the marketplace and the emerging needs of consumers, Apple’s invention of I-Tunes transformed the music industry into marketing and selling music online differently. If you scour inefficiencies within your company, industry or marketplace looking for products or services that meet the needs of customers, but have not be invented yet, you have hit on a potentially money making venture. You don’t even have to invent a product or service. Merely tweak existing products and services to improve on functionality and it can lead to profitability.

2--- Charismatic leaders lead missions and crusades. Since 1982, the Susan G. Komen for the Cure has raised more than $1.5 billion towards breast cancer research. This foundation and mission was started as a result of Susan Komen dying of breast cancer at the age of thirty-three.  As of March 2009, Komen CEO Hala G. Moddelmog earned a salary of $459, 406.00 (Yahoo! Voices, 2010).  Obviously, The Cure was a humanitarian mission devoid of personal financial gain.  However, charismatic leaders use personal hardships, setbacks, and failures as a springboard to immersing themselves into a crusade.  In this vein, charismatic leaders can do good and well simultaneously.  If there is a cause you believe in that would enhance your life, designate yourself the CEO and create a foundation around your cause. With the right message that taps into a core need within a specific population, you can help eradicate a social or health issue as well as create a comfortable living.

3--- Charismatic leaders develop alliances that are mutually beneficial. During the 1990’s, Multilevel Marketing (MLM) was hugely popular for individuals looking for ways to gain financial freedom. Mary Kay, ACN, Amway, and host of other MLM opportunities paved the way for individuals to create income at the ground level.  Unfortunately, many participants became disillusioned because financial returns were not immediate and expectations were not met. Charismatic leaders are effective at picking up the ball where others have dropped it. By creating a product or service where participants are able to make money through partnerships or the selling of your product/services for a fee, you can use the same business model as MLMs and attract individuals looking for such business opportunities.

4--- Charismatic leaders are effective at finding hidden opportunities.  As visionaries, charismatic leaders see opportunities where others may see despair. A friend recently reported her daughter buying inexpensive items at consignment shops and selling these items on EBay for 200% above the originally purchased price. By leveraging the auctioning platforms on the Internet, you can begin selling items that formerly would have merely rested on the shelves of second-hand stores.

Charismatic leaders make a decision on what they want in life and doggedly pursue their aspirations until they have achieved their objectives. If you set your mind to making more money following the tactics of charismatic leaders, you can build a profitable organization that provides your desired lifestyle.

References

Szabo, L. (2010 Sept. 29). A ‘promise’ spurred Susan G. Komen breast fight. USA Today (online). Retrieved from: http://www.usatoday.com/yourlife/health/medical/breastcancer/2010-09-30-Promisebook30_CV_N.htm

Tosi, H. and Hoover, A. (2002 July 2). UF study: Charismatic ceos more effective…at snaring higher pay.  University of Florida News. Retrieved from: http://news.ufl.edu/2002/07/02/ceocharisma/

Yahoo! Voices (2010). Nonprofit ceo salaries: Jobs that pay well over 300k a year. Retrieved from: http://voices.yahoo.com/nonprofit-ceo-salaries-jobs-pay-well-over-300k-5826210.html?cat=31

For more info., visit: Charisma

How to Develop Charismatic Leadership Skills

Although there is a shortage of effective leaders in the marketplace, there is even more of a shortage of charismatic leaders. The recent death of Apple’s Steve Jobs not only represented an end of an era, but the passing of a charismatic leader who made technology sexy. To be able to add personality to inanimate objects could only stem from the imagination of a charismatic leader. However, there are a few things an aspiring leader can cultivate in developing charismatic leadership skills.

1. - Charismatic leaders are great innovators. Innovation comes through having a preternatural curiosity about how systems work and uncovering the gaps that make systems less efficient. Using Jobs as an example, he saw that Pop culture was influencing the behavior of individuals. Although technology had to have a utilitarian value attached to it, it also needed to be attractive and engaging. Taking cues from the fashion, entertainment, and automotive industries, charismatic leaders discover the latent desires of consumers and fulfill these desires with objects of affection. To develop your charisma, passionately focus on a challenge within your industry and turn solving problems into a mission. You will gain a following by evangelizing, writing, and developing practical solutions to problems.

2. - Charismatic leaders are introspective. Charismatic leaders spend a lot of time reading, thinking, and synthesizing disparate ideas. Although, charismatic leaders are viewed as “great people” persons, a lot of their time is spent pondering ideas in solitude. Charismatic leaders define themselves by their performance. In the movie, “A Beautiful Mind” with Russell Crowe, John Nash had an insatiable desire to create an idea that would gain him recognition and distinction. Many charismatic leaders are similarly motivated. By pondering and sharing the ideas of personal unresolved and unfulfilled aspirations, charismatic leaders become more engaging to adoring participants. By spending more time reveling in the field of ideas, you become more imaginative and heroic in your pursuits.

3. - Charismatic leaders speak with specificity. Although charismatic leaders are noted for passionate and effective oratory, it is their ability to speak with specificity and detail that makes them magnetic. By providing clear, precise, and practical information, employees are able to see their role in an overarching vision. If you begin breaking a mission down step-by-step with passionate oratory that speaks to the long term manifestation of an idea, you will not only free the employee of ambiguity, you will inspire the employee to create options to the mission you may not have considered. In the end, clear and concise communication is used as a motivational device.

Steve Jobs created Apple using many of these traits. If you see your role on the world’s stage as either transformational or merely trying to positively affect your department, using the strategies of charismatic leaders will allow you to have an edge within your industry. 

For more info., visit:  http://coreedgehrworkforcesolutions.core-edge.com/