Edward Brown, M.S., of Core Edge Image & Charisma
Institute provides questions and answers in his quest to help HR managers
enhance employee productivity.
Q: Since we live in
a country where “Rugged Individualism” is part of the American creed, what are
you saying that is different about this idea?
Brown: Perhaps, I am
not saying anything different, but I am building on the concept that “Rugged
Individualism” is more prevalent now than ever before. Placing the
self-interest of employees in the forefront of corporate operations can be new
and innovative, if seen from a Machiavellian or “what’s best for the situation”
mindset. Traditionally, “People First”
campaigns were overly idealistic about human nature. Catering to the self-interest of employees is
real and pragmatic when “rose colored glasses” are removed about human nature.
Q: Corporations have
consistently tried to facilitate the needs of employees for greater
productivity. Where have companies fallen short?
Brown: In the last
100 years, we have been inundated with theories surrounding leadership and
employee development. Yet, with all this
information available, we do not have an excess of leaders or an abundance of
self-motivated, innovative employees. Companies fall short because they rely
more on business principles (Marketing, Accounting, Finance, etc.) rather than
disciplines from the Liberal Arts like Psychology, Sociology, and History. By
looking at human experiences through the Liberal Arts, for example using
historical data and biographies, companies can begin using theories that
encourage employees to extend past self-limiting beliefs.
Q: So, companies should rid themselves of traditional
business models and assume more Liberal Arts theories?
Brown: It is not an issue of ridding one school of thought
over the other, but appreciating the connection of disparate or separate ideas
to solve specific problems. At the end of the day, people are not machines.
They are psycho-emotional beings looking for self-fulfillment by any means.
Q: So, if you include
both business metrics and human experience into the equation, do you think
productivity and profitability rise?
Brown: I believe so, based on the research. Anytime you apply
quantitative and qualitative analysis to any situation, you have a better
resolution to a problem. Numbers may not lie, but they still need to be
articulated and aligned with the realities of human nature. Qualitative analysis asks and answers the
“why” to a problem. If you do not know
why a problem exists and how humans in the past have solved it, numbers will not
matter.
For more information on the methods for addressing workforce
development, visit: http://coreedgehrworkforcesolutions.core-edge.com
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