How to Use Charisma to Become More Persuasive

Charismatic leaders have a preternatural way of influencing and getting people to do things for them. When taking to extremes, these talents can be viewed as manipulative. However, when accomplished with a sense of mutuality, all parties can benefit from the relationship. The following techniques are used by charismatic leaders to persuade others.

1. Charismatic leaders seek to fulfill hidden as well as expressed needs of others. Charismatic leaders are versed in human nature and know that individuals will generally respond to requests when these requests are tied to a core need within the individual. Charismatic leaders ask questions to determine these needs by tapping into the emotional as well as mental dynamics of individuals. Open-ended questions such as “That’s interesting, what is the greatest challenge you regularly experience in your company?,” help charismatic leaders determine a person’s motivation. By empathizing and sharing experiences that relate to the individual, charismatic leaders create initiatives that recruit people who have a vested interest in a mission.

2. Charismatic leaders speak with passion and specificity. Contrary to popular beliefs about charismatic leaders, they are not “pie in the sky” visionaries who spout impractical and lofty ideas. Charismatic leaders are adept at spotting opportunities and speak directly about the benefits as well as the challenges surrounding a mission. The passion by charismatic leaders stem from their willingness to “own” or personalize initiatives. The personalization of a mission takes on a crusade-like zeal that becomes infectious to potential supporters. Also, Charismatic leaders articulate the completion of tasks within a step-by-step plan that inspires followers to embrace the feasibility of a mission.

3. Charismatic leaders are relentless. Because of personalization and the feasibility of a challenging mission, charismatic leaders judge themselves by their performance. For charismatic leaders, achieving a goal is not merely meeting an objective, but a self-defining opportunity to prove their worth. The tireless efforts of charismatic leaders stem from their identity being wrapped into the mission. As a result, followers are inspired by the leader’s commitment.

To emulate the leadership qualities of charismatic leaders, determine what your core needs are, adopt a mission as your own, commit to it, and execute activities until the mission is complete. By demonstrating and implementing these traits, you will not only find your passion for projects, but people will follow you based on their self-interest.

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