In this session, charisma expert and commentator Edward Brown weighs in on the impact of charisma on the celebrity marriage of Kim Kardashian and Kris Humphries.
Q: What impact did charisma or the lack of charisma have on the marriage of Kim Kardashian and Kris Humphries?
A: Essentially, charisma is a way of gaining power and influence within interpersonal relationships. If you notice, Kim controlled the imagery, dialogue, and direction of the wedding from day one. Kris was a pawn in the power game from the beginning. Had he been more influential and persuasive through charisma, they would be together now.
Q: So, how could Kris have been more powerful?
A: First, he should have been aware of the motivation that drives Kim. She essentially is like actor George Hamilton, famous for being famous. If fame is her driving force, the two could have built a dual entertainment brand like Beyoncé and Jay-Z. Instead, he misread his role in Kim’s marketing machine and thought love would be a saving grace. He married for love, she married for headlines. Second, Kris let Kim dominate the dialogue. The person with the bigger microphone and stronger personality controls the direction and momentum of the relationship. He should have dominated interviews, acted like he had second thoughts to gain leverage, and become emotionally detached about the event.
Q: Interesting. Many would say that love and marriage should have less gamesmanship involved?
A: We have to review and rethink what marriage means in contemporary society. Actor Will Smith said that he and wife Jada got married to create a family-run entertainment empire. Will said they needed something bigger than love and physical attraction to build a marriage on. Their children, Jaden and Willow, are entertainers because of the Will and Jada entertainment machine. People are redefining what marriage means today. As a NBA basketball player, Kris is not a Michael Jordan, Kobe Bryant, or Blake Griffin. The biggest value to Kim’s marketing machine is Kris’ affiliation with the NBA. Had Kris understood the larger picture, he could have been to Kim what NBA basketball star Tony Parker was to actress Eva Langoria; the merging of two entertainment brands.
Q: Okay. So Kris blew the opportunity because he didn’t understand the game. What should he do now?
A: The best marketing for a non-charismatic man is the connection to a beautiful woman. Kris will be forever linked with Kim, which will allow him access to the world of eligible starlets. Moving forward, he should never again operate from a position of weakness. He should learn to be more witty, self-promoting, and realistic about how the world operates. Real love still exists, but in a media generated society, love is used as a mere storyline to a continuous movie. Kris got married to Kim for love. In the future, love should be in conjunction with a more compelling reason to be married. Today, you are as a powerful as the impact you make on the world stage and as enduring as your ability to leverage opportunities.
Related: Charisma
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