The Science of Charisma

Sir Isaac Newton's Third Law Of Motion says for every action there is an equal and opposite re-action. Energy is neither lost nor destroyed, merely transferred from one state to the next. This notion correlates with the energy/passion of charismatic leaders. Through the passionate energy of charismatic communicators, one is moved to heights of exhilaration and action or repelled by the seemingly idiocy of the emotionally expressed message. Nevertheless, an emotion is being elicited by the charismatic. Eminent communication expert, Albert Mehrabian, Professor Emeritus of Psychology, UCLA stated:

-7% of message pertaining to feelings and attitudes is in the words that are spoken.

-38% of message pertaining to feelings and attitudes is paralinguistic (the way that the words are said).

-55% of message pertaining to feelings and attitudes is in facial expression.

The emotional momentum created by charismatic communications mixed with the non-verbal affects of effective communication is a recipe for why charismatics are able to persuade and influence so effectively. If this is part of human "hard wiring," it behooves aspiring charismatics to use the science of energy and effective communication to bend the world to her will.

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