Tuesday, October 7, 2014

Information Product Company Carves Out a Small Niche Within an Amazon Universe

For immediate release:                                                                                     

October 7, 2014

12:00PM (EST)

Atlanta, GA—October 7, 2014---How do you compete with the online vastness of Amazon and the specialness of Apple products? Well, one company believes it has the answer. Core Edge Private Label Rights (a subsidiary of Core Edge Image & Charisma Institute) recently developed a website where visitors can purchase articles, digital books and videos to specifically teach them how to gain more power and influence. Core Edge competes against online alternatives by turning the best practices of charismatic leaders into tangible products. According to findings in the 2013 Mobile Path-to-Purchase study by Telmetrics and xAd, forty-six percent of consumers are using mobile devices to search for information online. Core Edge is using this trend to bundle specialty products for introverts, businesspeople and law enforcement officials seeking an edge in their interpersonal relationship skills.

Core Edge Private Label Rights founder, Edward Brown, says, “We looked at the best practices of Amazon, Apple and Microsoft and determined that specialty products that showed consumers how to fulfill a core need could be a force to be reckoned with. We decided to focus on people’s need for power and influence. Where many soft skills training companies offer services, we saw an opportunity to package soft skills within educational products.  We believe that small companies can compete more effectively against giant corporations by expanding its product line within a specialty niche.  We don’t know if this is a slam-dunk, but it’s the most reasonable position to take when you are a smaller competitor. Particularly, with the fast paced nature of today’s society that gets its information on mobile devices.”

Founded in 2002, Core Edge Image & Charisma Institute is a research and development company that focuses on helping individuals build influence and power within organizations.

For more information on Core Edge Private Label Rights, visit: http://plr.coreedgeprivatelabelrights.com or call: (678) 698-3386


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