Tuesday, May 21, 2013

The Transformational Powers of Charismatic Leaders


Sunday, May 12, 2013

How to Make Money From Home Using the Best Practices of Charismatic Leaders


Edward Brown, M.S., of Core Edge Image & Charisma Institute provides questions and answers about how aspiring business owners can make money from home using the strategies and best practices of charismatic leaders.

Q: What’s different about the best practices of charismatic leaders for making money from home than other leadership models?

Brown: For charismatic leaders, projects, ventures, and businesses become crusades. Any money making initiative takes time, energy, and discipline. Once a charismatic leader sets his sight on an objective, nothing short of death will stop him.

Q: Is there a particular method or steps these leaders go through to make money?

Brown: Charismatic leaders typically go through a five (5) step process. This 5 step process entails:

1. Finding an interest. These leaders are introspective and generally embrace compelling ideas that fit into their self-identity. There is very little distinction between them and their product or service.

2. Differentiating between other products and services. Once charismatic leaders find a compelling interest, they research to find out how their product or service will satisfy an unmet need in society.

3. Committing to a specific outcome. Once these leaders have settled on a product or service that satisfies a specific need, they are forever experimenting to find the best possible solution for demand and profitability.

4. Measuring the response of the populous. Once charismatic leaders determine a method for success, they repeat the process tweaking it and building on the foundation. Other products and services are developed from the foundation of the method.

5. Evaluating human nature. For charismatic leaders, finding a successful formula is only the beginning. They are constantly trying to determine what psychological or emotional triggers spur individuals to respond to a product or service. Money is a mere measure to gauge a response.

Q: So what does this have to do with making money from home?

Brown: For charismatic leaders, their home is their personal laboratory to experiment with ideas that lead to compelling products and services. Their home serves not only as a sanctuary, but a cost-effective space to explore and maintain a high degree of autonomy. That’s one of the reasons, great companies like Hewlett Packard and Apple started out in the founder’s garage. These leaders rarely lease expensive space for breakthroughs and experimentation.

Q: So, what’s the most compelling thing about charismatic leaders versus average individuals for making money?

Brown: As I said earlier, charismatic leaders will never quit. Before the roar of the crowd has discovered their product or service, these leaders are their own cheerleaders. The average individual would give up once they experienced hard times and set-backs. The biggest takeaway the average individual can learn from charismatic leaders is to look for an idea that becomes a mission or crusade. Once an idea becomes a crusade, it leads to the development of great products and services, which leads to money.

To learn more about the traits and best practices of charismatic leaders for transformational thinking, visit: http://coreedgehrworkforcesolutions.core-edge.com and http://elearning.coreedgecharisma.com

Wednesday, May 1, 2013

How Charismatic Leaders Promote and Manage Their Image



Edward Brown, M.S., of Core Edge Image & Charisma Institute provides questions and answers about how charismatic leaders use image management to persuade and influence others.

Q: What does the term, “Setting the stage,” mean for image management?

Brown: Setting the stage means having awareness that every time you enter the public domain, you are being carefully watched. Your actions, mannerisms, and self-expressions are being viewed as if you were part of a play. Said another way, you are in a Reality TV show that never ends.

Q: Does this apply to everyone or just charismatic leaders?

Brown: Everyone should be aware of his or her image. However, charismatic leaders are more predisposed to scrutiny, because they have advanced interpersonal communication skills that bring them more attention.

Q: So what process might charismatic leaders exercise in managing their image?

Brown: Well, they would never go out into the public without determining what message they wanted to convey. They are always “on.” There is no such thing as a day off for them. Their hairstyle, walk, gestures, and awareness of space are all inclusive of setting the stage. They look around before even moving, so as not to bump or transgress someone else’s space. Expending this kind of energy sounds exhausting, but that is how important charismatic leaders’ image is to them.

Q: Can you give an example of a charismatic leader who embodies image management?

Brown: Filmmaker and actor Fred Williamson will never act in a movie nor have any public display that does not align with the image he has cultivated for the last 40 years. Reportedly, Williamson turned down a role in the movie, “I’m Going to Get You Sucka (1988),” because he refused to parody the “He-man” image that has become his brand. His real life and on screen persona are so intertwined that there is no separation between the two.

Q: Why should managing one’s image be that important?

Brown: One of the greatest needs we have as individuals is to be recognized for our value. We want to be known for our achievements and accomplishments. I have a friend who spent 15 years in the NFL and destroyed his reputation and credibility within 15 minutes for an act that still haunts him. If he had been vigilant about managing his image, he would be one of the most successful athletes in commercial endorsements today. In life, we only have control over ourselves. This includes our image. If we lose control over our image, we have essentially lost control of our lives.

To cultivate your image for success, visit: http://coreedgehrworkforcesolutions.core-edge.com and http://elearning.coreedgecharisma.com