Edward Brown, M.S., of Core Edge Image & Charisma Institute provides questions and answers about the impact of the IBAR Critical Thinking Method on corporate productivity and profitability.
Q: What is the IBAR Critical Thinking Method and how did it come about?
Brown: IBAR is an acronym for Issue, Benchmarking, Analysis/Application, and Recommendation. Each section of the process is designed to resolve a business problem, but can be used generically. The IBAR Critical Thinking Method was developed from our work on charismatic leaders. Research showed that the “visioning” trait of charismatic leaders was nothing other than a leader’s highly evolved critical thinking skills.
Q: What influenced the IBAR Critical Thinking Method?
Brown: Essentially, I took the legal analysis method I learned in law school combined with the research methods I learned in my master’s degree program and created a user friendly method that average employees can learn to solve complex problems.
Q: Why was it important to create another critical thinking method? Aren’t there already other methods in existence?
Brown: I wanted a proprietary method that we could create that focused on tackling business related issues. Although the other critical thinking methods are effective, the IBAR Critical Thinking Method is designed to make the average employee a “knowledge worker.” As a knowledge worker, an employee can become an expert within a specific subject matter and think and research on a graduate school level.
Q: What corporate need does critical thinking fulfill in the marketplace?
Brown: Research suggests that the top skills employers are looking for in employees are: Critical Thinking, Problem Solving, and Leadership skills. The IBAR Critical Thinking Method was designed to address the top needs of employers for the 21st Century. The information Age requires employees not only to be able to find information on the Internet, but to develop the skills to analyze and apply the information to specific problems in real time.