Quite often, people confuse charm, magnetism and charisma. In fact, they use the terms interchangeably. It is understandable how this could be the case, but a bit of demarcation of the terms is necessary. The Core Edge Image & Charisma (Core Edge) define “Charisma” as “The creating of perceptions that impact the mind and emotions of others through flair, finesse and glib language.” In other words, charisma is the ability to capture the hearts and minds of people through the use of compelling self-expression. One of the tools used by charismatics is charm. Dictionary.com defines “Charm” as “The power or quality of pleasing or delighting; attractiveness…” Charismatics have a high prescience about human nature and people. As a result, they use charm to enchant the emotional aspect of individuals. This enchantment serves as a magnet for charismatics to attract others. Invariably, charismatics are comfortable and confident in their ability to persuade people by understanding what makes them “tick.” Charisma as such is a mindset, philosophy, paradigm and position on the world stage. Core Edge defines the comprehensiveness of charisma under the banner, ”Charismatolgy,” which is the study of charisma in all its dimensions.
For many theoreticians, charisma has been like “trying to catch air in a bottle.” The intangibility leads many to provide random opinions without the forethought of empirical data or case studies on popular charismatics. By understanding the charismatic personality and his manifestations, the layman can actually use some of the tools of charismatic’s for greater influence on the world stage.
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