William Duggan's, "The Art of What Works..." has become one of the guiding principles by which the Core Edge Image & Charisma Institute (Core Edge) bases its innovations. The other principles of Core Edge are: Albert Humphrey's "SWOT" analysis and Michael Treacy and Fred Wiersema's, "The Discipline of Market Leaders." It is essential to take these three bodies of works collectively, if you are to build a 21st Century enterprise.
"The Art of What Works" provides the foundational principles by which contemporary "break-throughs" are made. Duggan's ideas work within any industry. Take for example, the musician "Prince". While his music is defined as transformational, his musical success is laid by the prior success and styling of Jimi Hendrix, James Brown and Sly Stone. Now, Duggan's doesn't provide the myriad of examples by which using past contributions to tweak contemporary innovations, but you begin to see the patterns of possibilities by laying his concept within any social phenomenon. The great contributors, past and present, used "hybrid' approaches towards achievement, which lays bear the idea of "pure" innovation within any industry. Nothing is really "new' nor created in a vacuum. Duggan's analysis of success trumps those of Napoleon Hill and Dale Carnegie, because it's based on historic or factual reality over metaphysics. The notion, "It is what it is" takes precedent over theories that fail to look behind what is qualifiable and quantifiable.