The fine art of the lady's man has been lost to the brutish and unsophisticated ways of contemporary society. Famed libertine and lover, Giacomo Casanova, relayed the secret of his feminine conquests in his memoirs by saying he merely struck up a conversation and began chatting. At first blush you might ask," What was he chatting about that would make him the most revered lover in human history?" By today's standards, the mere idea of successfully dating the opposite sex may take on different dimensions. For example, with the changing roles of women and the proliferation of information, could Casanova thrive in today's market? At first glimpse, one could assert that he would not. Certainly a "rap" of hundreds of years ago would not go over well in today's society or would it? We should first ask the questions as to how much has human nature changed over the years. Has the essential motivation of women changed since the days of Casanova? A strong argument could be made that it has not. If Casanova merely struck up conversations with women then the social dynamics have not changed, although the quality of the content may have been altered. In short, Casanova's success stemmed from his ability to understand human nature and tap into the needs and desires of women. During Casanova's days where women were relegated to property in many instances, it would seem easy for contemporary men to 'woo" women with innovative charm. The fact is that contemporary man has not evolved to appreciate the sophistication behind successfully engaging and dating women.